Business owners everywhere are looking for marketing agencies to help them improve their operations. They want to reach targeted customers, and they want to increase conversion rates. Online marketing has expanded to the point that it's hard to keep up with it all as an owner. These people need your help, but marketing and lead generation agencies have competition. What are you doing as an agency to direct owners to do business with you?
It's not just about what you do for them but how you get in touch with prospective customers yourself. It's kind of ironic because you're in the business of marketing yourself. That should give you the upper hand, but even marketing companies need some advice from time to time when it comes to marketing. What are some of the things that you can do to get those business owners to reach out to you?
You would direct site owners to blog, right? Then you need to do the same. Blogging on the side helps expand your web presence. You can blog about important marketing topics, directing consumers to help themselves. But when they need an extra helping hand, you've got them covered.
It's also a good idea to lean heavily on the social media. SEO is still big in 2018, but businesses are pounding instant contact like you wouldn't believe. Yes you need a large web presence, but you need to consistently be reaching out to potential customers in real time. Social media is one of your most powerful marketing tools, and you definitely know that.
The more you network, the more referrals you're going to get. You teach other site owners about networking, so it makes sense for you to continually seek out more contacts. You will be networking both online and online of course. One of the suggestions you give to others would work out great for you, too, an email marketing campaign.
It was mentioned that you should be blogging, but consider guest blogging for links as well. On your website, you might also want to publish case studies as well as testimonials. Show the business owners what you have been doing for other people. Build that portfolio of references. People want to know that they can depend on marketing agencies to help take them to the next level. They want to see results, and you can show them results before you ever get started helping them.